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Transform Your Practice with This Proven Service

March 2025

Imagine being able to promote staff engagement & development, improve the patient experience, help more patients to enjoy better hearing, increase your marketing ROI and capture additional revenue, all with one Inner Circle business service.  If it sounds too good to be true, you need to learn more about Front Office Training & Coaching.

Today’s consumer has increased access to information, more options available to them and expects an exceptional experience; your patients are no different.  Creating an exceptional experience for your patients begins with their first impression of the practice and when it comes to first impressions, your front office staff is, well, front and center.

One of the many benefits of being an Inner Circle member is access to services that support you, your practice and your team.

Front Office Training & Coaching is a comprehensive, interactive training program tailored for your front office staff.  This program was designed to help hearing healthcare providers & staff learn new skills to engage, discover, guide & empower when interacting with patients both on the phone and in person.

This is a 90-day, 3-part training program designed for your front office staff, offering:

  1. Self-Paced Learning
  • 45-day access to the E.D.G.E. modules on phonakpro.com (available for unlimited staff members).
  1. Call Coaching
  • 90-day call coaching with a professional coach from CallSource.
  • Call monitoring focused on five key areas that impact call-to-appointment success.
  • Proven strategies to build credibility and trust with patients.
  • Call Coaching is provided for up to 2 primary call handlers.
  1. Marketing
  • After the 90-day call coaching, a marketing event is provided to measure success.
  • Includes a database mailer and direct mail piece to keep the phone ringing.
  • Provides staff the opportunity to apply their newly developed skills.

Not only can front office training enhance your patients’ experience but properly trained front office staff impact the bottom-line and support lead generation via marketing efforts.  In today’s market where every dollar counts and patients are looking for convenience and customization, your front-office staff is key.

Inner Circle members have typically seen an 8-15% improvement in call to appointment conversion.  And improving call conversion by even one appointment results in a greater ROI on your marketing.

To learn more, visit the Inner Circle Dashboard “Marketing & Business Services”.  Search “front office” and select Front Office Training & Coaching.   Add to your shopping cart & confirm request for additional information

  • Laurie Daley is a Senior Practice Services Manager at Sonova. Prior to joining Phonak in 2012, Laurie practiced as a clinical audiologist in central Massachusetts. As part of the Phonak outside sales team, she has shared her passion for helping patients on their journey to better hearing with her customers and the team she led as Region Director. In her current role, Laurie continues to work with hearing healthcare providers to deliver an exceptional patient experience, and to thrive & grow in an ever-evolving industry.