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Introducing Second-Look Financing Options by Healthcare Finance Direct

June 2025

Have you ever faced the uncomfortable moment when a patient is denied by your primary financing option? You’re not alone — and now there’s a better way to help those patients receive the care they deserve.

As an Inner Circle member, you now have access to Second-Look financing through Healthcare Finance Direct (HFD). This unique pay-over-time installment loan program is designed with inclusivity in mind. Thanks to HFD’s “Everyone Approved” approach, nearly all patients can qualify for flexible financing terms ranging from 34 to 36 months.

Why Consider Second-Look?

  • Help more patients access better hearing care
  • Increase patient satisfaction and trust
  • Grow your practice and boost revenue
  • Stand out from the competition with inclusive financing

How Does It Work?

  • The process is simple and streamlined through the HFD portal:
  • Quick and easy application
  • Soft credit pull only at loan finalization
  • $0 down payment for most patients
  • Direct funding within 72 hours

Ready to expand access to care and grow your practice?

Visit the Inner Circle Dashboard under “Marketing & Business Services.”
Search for “financing”, add Second-Look Financing to your shopping cart, and confirm your request for a free, no-obligation consultation.

  • Shana has been in the hearing industry for 16 years.  She started off at a private practice as a Patient Care Coordinator and had various roles in those 10 years.   She then came to Sonova in 2019 to join the Loyalty and Practice Services team.  Shana also is hearing impaired and is very passionate about hearing healthcare.

    Her favorite sound is her niece and nephew’s giggles.