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A smarter way to reach new patients

July 2026

Growing your practice starts with reaching the right patients. With Phonak, you have access to a variety of marketing solutions designed to attract new patients, build your local presence, and support your long-term growth.

Your Marketing Specialist can help you choose the right mix of strategies based on your market, budget, and business goals.

Precision Direct: Direct mail that delivers

Precision Direct is a data-driven direct mail program that keeps your practice in front of potential patients year-round. Instead of relying on one-time campaigns, it provides consistent outreach to help maintain a steady flow of new patient appointments.

Benefits include:

  • Targets qualified households by age, income, and location
  • Keeps your practice visible year-round
  • Helps fill slower appointment periods
  • Creates a more predictable schedule
  • Lets you focus on patient care while marketing continues in the background

Digital marketing

Today’s patients often begin their search for hearing care online. Your Marketing Specialist can help you build a digital strategy that attracts more qualified patients.

Google Ads – Reach patients actively searching for hearing care services in your area.

Search Engine Optimization (SEO) – Improve your website’s visibility in search results over time.

Online Reviews – Build trust and encourage new patients to choose your practice.

Social Media – Increase community awareness, promote events, and engage with potential patients.

Print advertising

Local newspapers and community publications continue to be effective for reaching older audiences. Print advertising can reinforce your presence in the community and support promotions, events, and seasonal campaigns.

Let’s build a marketing strategy that fits your practice

Whether you’re interested in Precision Direct, digital marketing, or print advertising, your Marketing Specialist can help you create a customized strategy to bring more new patients through your doors.

Connect with your Marketing Specialist today to start planning your next campaign.

Connect with your Marketing Specialist to get started!

  • Amanda Davidson

    Amanda became a valued member of the Sonova family in 2021, driven by her enthusiasm for teaming up with hearing care providers to elevate marketing endeavors and establish marketing plans. Amanda’s favorite sound is the sound of waves crashing on the beach.