Patients who receive regular updates from their healthcare providers are 3x more likely to refer others. (Source: Frost & Sullivan, 2023.)
As we gear up for 2025, let’s make this the year we work together to simplify marketing for your practice. After analyzing campaign results both regionally and nationally, a few key insights have become clear:
- The undeniable impact of patient marketing
- The importance of consistent marketing efforts
- The power of a multi-channel approach
This year, as more practices embraced marketing automation through our OnPoint – Automated Patient Marketing Program, the results have been impressive, and the value indisputable. Marketing automation has proven to be not just a convenience, but a necessity. It perfectly demonstrates how delivering the right message to the right audience at the right time leads to measurable success. On average, practices using this program saw:
- A 42% appointment rate
- A $5 cost per appointment
- An incredible 6,523% ROI
Personalized interactions boost patient loyalty: 49% feel valued, and 47% are more likely to choose a provider. (Source: Invoca)
If those numbers don’t make you pause, consider this: They achieved these results with an average investment of less than $172 per month.
So, what exactly is OnPoint – Automated Patient Marketing? It’s a trigger-based marketing automation program that takes the guesswork out of patient communications. It automatically delivers multiple, relevant communications throughout the year, freeing up your staff’s time while enhancing the patient journey and ensuring your patients stay connected and cared for.
This type of marketing automation simplifies your day-to-day by handling repetitive yet critical tasks—like sending reminders for clean & checks, following up with tested-not-fit patients, and even asking for referrals. This is where trigger-based marketing shines: it’s timely, relevant, and efficient. Each well-timed message helps you stay top-of-mind, bring value, and build stronger relationships with your patients.
One of my favorite things about OnPoint is how it allows you to combine print and email into one cohesive strategy. This approach not only boosts patient engagement but also nurtures long-term relationships.
With results like these, it’s not a matter of why you should start using automated, trigger-based marketing—it’s when.
Let’s make 2025 the year you streamline your marketing and see success come with less effort.
ACT NOW! Enroll in OnPoint prior to March 31, we’ll waive the set-up fee! ($595)
Interested? Email us at practiceservices@phonak.com to learn more.
