Are you looking for ways to save time and money while increasing revenue in your practice? If so, OnPoint, Phonak’s Inner Circle exclusive automated patient marketing service, is right for you!
OnPoint is an automated marketing solution that streamlines patient marketing efforts by delivering timely, relevant and consistent messages. While prioritizing and enhancing the patient experience, this exclusive inner circle program helps you:
- Save Time
- Save Money
- Increase ROI
With this service, personalized and meaningful communications are delivered at the right time in your patients’ hearing journeys. Due to the timeliness of these communications compared to a traditional database mailer, we have seen increased response rates, appointment rates, and ROI!
Figure 1 – Your marketing specialist will work with you to design a patient journey that puts the right message, in front of the right patients, at the right time!
There are practice branded creatives personalized for each type of messaging you choose to send. Some of the Patient Touchpoints include:
- Birthdays
- Clean & Check
- Cancelled/No Show
- Warranty Expiration
- Service Plan Options
- Annual Hearing Check Reminder
- Post Fitting Series
- Referral Postcard
- Tested-not-fit Series
- Patient Upgrade Opportunities
This service is currently compatible with 3 Office Management Systems: CounselEar, Blue Print, and Sycle.
How does this work?
Information is shared between the printer and your office management system, and mail is sent out through triggers. For example, if you want to send upgrade reminders to patients with 3+ years or older technology, when a patient in your database hits that 3-year mark a trigger is sent over to the printer from your OMS, and a piece of mail is printed and mailed to that patient. No more uploading patient database lists! This automated service will save you time! You can set it and forget it!
Based on data from 10 practices currently taking advantage of this, there have been:
- 2,536 pieces of mail sent
- 379 appointments schedule
- That is an…Appointment Rate of 19.84%!
- $90,641 in Revenue have been generated!
- That is a…Return on Investment (ROI) of 3,819%!
Check out the attached Case Study to learn more and see what triggers are the top performers!
Patients are seeing the right message at the right time, increasing response from marketing and generating more revenue for practices like you.
And lastly, the cost of the service is covered by your Inner Circle Patient Marketing Benefit, which means it will be FREE for you to take advantage of!
Get started today by emailing practiceservices@phonak.com and your Marketing Specialist will be in touch!
