Unlock the power of automation within your office management system (OMS) to optimize your lead nurturing process. With capabilities ranging from deploying emails and sending text messages to scheduling follow-up calls and requesting online reviews, automation streamlines tasks, empowering your staff to prioritize patient care.
Personalization is key in OMS-driven lead nurturing. Tailoring messages to individual needs and interests, enhances relevance and engagement, driving higher appointment rates.
Here are two practical applications for lead nurturing using your OMS
- Automated Email Drip Campaigns: Craft targeted email drip campaigns triggered by lead behavior, such as downloading content or visiting your website. These campaigns educate leads about your services and products while fostering valuable relationships.
- Nurturing Cold Leads: Utilize CRM software to regularly update cold leads on your practice, exclusive offers, or services, keeping your brand top-of-mind.
Engaging with leads already interacting with your practice through email can significantly boost appointment bookings. This type of email marketing offers an exceptional return on investment, driven by:
- Targeted Audience Segmentation
- Maintenance of Patient Connections
- Cultivation of Patient Trust
Are you leveraging marketing automation in your practice? We’d love to hear your insights and experiences! Email us at practiceservices@phonak.com.
