Getting the most out of your Success Points

Getting the most out of your Success Points

March 2024

Have you wondered if you are receiving the maximum return on investment earned from Success Points? If you are looking for meaningful growth, we are about to share the secrets of making Success Points work for you. Marketing is the #1 way to leverage your Success Points earnings. Not surprising, utilizing success points for marketing yields a high rate of return and generates revenue to practices.

For example, let’s say you apply 16,800 points to a direct mail campaign to attract new patients to your practice. We estimate your investment will generate almost $15,000 in revenue for your practice. This estimate uses the national response average for direct mail and an average selling price of $2,100 per unit.

Reinvesting your points to attract new, private pay patients not only enhances your brand but also boosts revenue. Plus, you will continuously earn more points for future use to support your marketing strategy with zero or minimum out-of-pocket expenses.

Request the Waterfall Projection Tool here. We’re happy to share this tool so that you can enter your practice’s KPIs, like calls to appointment conversion and closing rate conversion to see your results.

The next best services to spend points are Front Office training and coaching, along with our business consulting services.

Our Front Office training and coaching course is comprised of three parts: self-guided modules, call coaching, and marketing to ensure the phones ring.

The results indicate practices have increased call to appointment conversion rate, by 8%-15%.

It is easy to see the points invested paid off with improved call handling, more appointments, better patient experience and the value of coaching.

One of our fastest growing services providing practices with exponential growth is our business consulting service with our Practice Growth Leaders. The team works to identify the needs of the practice through assessment and supports implementation to close the profitability gaps. Case studies with various customers pre and post have added on average 46%-95% growth!

Get the most out of your Success points when used on services that create a direct impact on the profitability of your practice. Interested in making your Success Points work for you? Book a marketing or business service through the Inner Circle Dashboard today.

  • Deanna Serrano, M.B.A., M.S. joined Sonova in 2013 and is the Sr. Practice Service Manager. She has held various positions over her 20+ year career in the hearing healthcare industry in management and practice development and sales. Deanna’s passion is to provide an exceptional customer experience for value-add service members and provide services paramount for businesses to exceed their expectations. When Deanna isn’t busy with practice services, she is outside kayaking, golfing, or listening to an outdoor concert.